Marketo

The Challenge

• Deliver on revenue targets through the development, management, execution and optimization of Marketo programs, assets, workflows and triggers
• Empower stakeholders to meet their revenue targets through deep collaboration, strategic consultation and insights generation
• Consult stakeholders on audience strategy, message and content alignment, segmentation, privacy, and data governance across paid and owned channels
• Responsible for adhering to and communicating automation best practices including email formatting, list management, optimization, data quality, hygiene and troubleshooting
• Ensure delivery of best-in-class communications, with a strong eye for user experience, user journey and product alignment
• Ensure flawless execution of programs for all marketing assets such as emails, landing pages, and automation workflows
• Partner with MarTech to optimize lead generation engine
• Partner with Reporting & Analytics for actionable business insights
• Lead campaign intake/management and ownership of QA process/governance
• Track weekly project capacity, velocity and accuracy
• Provide day-to-day operational administration

Skills

• Solid 1+ Years in Marketo (Certification would be added adv)
• 2+ years Campaign operations 
• Strong interpersonal skills to build rapport with Marketing, Web, Data, Sales and IT to drive results and lead adoption through collaboration within cross functional teams
• Deep technical knowledge of Marketing Automation (Marketo Certified Expert preferred) and CRM tools to execute, troubleshoot and track demand gen campaigns
• Possess best practices insights regarding email campaigns, nurtures, list management, data quality, optimization, privacy, etc. Experience building, executing, and tracking multi-channel (organic and paid) marketing programs
• Extreme ownership of results and projects, as an individual and a team unit
• Data-driven mindset and practice with a desire to learn and grow
• Strong communication, presentation, and documentation skills
• Exceptional ability to manage deadlines and priorities